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Ad ROI Calculator
Enter your ad spend and revenue to instantly calculate ROI percentage, ROAS (return on ad spend), profit, and estimated clicks. Know instantly if your campaign is profitable.
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Frequently Asked Questions
What is ROI in advertising?+
ROI (Return on Investment) measures how much profit you made relative to what you spent. An ROI of 100% means you doubled your money. Formula: (Revenue - Ad Spend) / Ad Spend × 100.
What is ROAS?+
ROAS (Return on Ad Spend) is how much revenue you earned for every dollar spent on ads. A ROAS of 4 means you earned $4 for every $1 spent. Formula: Revenue / Ad Spend.
What is a good ROAS?+
A good ROAS depends on your margins. Most e-commerce businesses target 3–5x (300–500%). If your margins are thin, you may need 8x or higher to be truly profitable.
What is the difference between ROI and ROAS?+
ROAS measures revenue vs ad spend only. ROI accounts for all costs including product cost, making it a more accurate measure of true profitability.
How do I improve my ad ROI?+
Focus on improving your click-through rate (CTR), conversion rate, and average order value. Reducing cost-per-click and improving landing page quality are the fastest levers.