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UTM Link Builder
HOTCreate properly formatted UTM tracking links for any campaign. Track source, medium, campaign, term and content. Essential for measuring marketing ROI.
MarketingFree • No signup • Works in browser
Your UTM Link
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What are UTM Parameters and their use cases
| Parameter | Required? | What It Tracks | Example Value |
|---|---|---|---|
| utm_source | ✅ Yes | Where the traffic originates | google, newsletter, facebook |
| utm_medium | ✅ Yes | The marketing channel type | cpc, email, social, banner |
| utm_campaign | ✅ Yes | The specific campaign name | spring_sale, product_launch |
| utm_content | ⚪ Optional | Differentiates ads or links in A/B tests | blue_button, hero_image |
| utm_term | ⚪ Optional | The paid keyword that triggered the ad | running+shoes, utm+builder |
| utm_id | ⚪ Optional | Campaign ID for GA4 import | abc123, campaign_001 |
* utm_source, utm_medium, and utm_campaign are required. utm_content and utm_term are optional.
Frequently Asked Questions
What are UTM parameters?+
UTM parameters are tags added to the end of a URL that tell analytics tools like Google Analytics where your traffic came from. The five parameters are source, medium, campaign, term, and content.
Which UTM parameters are required?+
Source and medium are the most important. Campaign is strongly recommended. Term and content are optional and used for more granular tracking.
Does capitalisation matter in UTM parameters?+
Yes. Google Analytics treats "Facebook" and "facebook" as two different sources. Use lowercase consistently to avoid splitting your data.
Where do I see UTM data in Google Analytics?+
In GA4, go to Reports > Acquisition > Traffic acquisition. Your UTM source and medium will appear as traffic channels once users start clicking your links.
Can I use UTM links on social media?+
Yes. UTM links work on any platform — social media posts, email newsletters, paid ads, QR codes, or any other channel where you share links.